February 29, 2008
Gone are the days when cell phones were just used to make phone calls. Thanks to features like mobile web and mobile search, more and more people are using their mobile devices as their primary sources for information.
In order to stay abreast with the latest mobile search market features, eSearchVision would like to introduce Google Mobile Ad Management as our latest feature. Our clients will now have the ability to target their desired locations, mobile carriers, and even markup language.
With Mobile Ads, offer users the option to visit your site (mobile or regular), to call your listed number directly, or both!
Tap into the new emerging market and capture lower CPCs as an early adopter.
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Mobile Ads, Product Release | Tagged: google, mobile, Mobile Ads, Product Release | 
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Posted by esearchvision
February 25, 2008
The mobile industry has been talking about the mobile market potential for years and mobile advertising has become a hot topic in the SEM world. In the past, the U.S. mobile market had been largely out of reach. Today, forecasters suggest that we are on the verge of a market transformation and that U.S. mobile advertising represents a promising future market opportunity.
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Leave a Comment » | Mobile Ads | Tagged: mobile, Mobile Ads | Permalink
Posted by esearchvision
February 5, 2008
Most tracking systems assign conversion data to the last click. However, our studies show that up to 35% of users click through more than one keyword before converting. With eSearchVision’s innovative Click Assist feature, we take conversion tracking to a new level.
Going beyond monitoring behavior at just the keyword level, eSearchVision tracks unique user behavior, allowing our clients to understand what keyword path their customers’ use to result in a conversion.
Never miss out on identifying the path of keywords that lead to your final conversion. Easily assign a weighted amount to each keyword in the click path.
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Leave a Comment » | Product Release | Tagged: click assist, click path, Product Release, tracking | Permalink
Posted by esearchvision
