Most tracking systems assign conversion data to the last click. However, our studies show that up to 35% of users click through more than one keyword before converting. With eSearchVision’s innovative Click Assist feature, we take conversion tracking to a new level.
Going beyond monitoring behavior at just the keyword level, eSearchVision tracks unique user behavior, allowing our clients to understand what keyword path their customers’ use to result in a conversion.
Never miss out on identifying the path of keywords that lead to your final conversion. Easily assign a weighted amount to each keyword in the click path.
Why it is important?
Between 15 – 35 % of users click through more than one keyword before making a purchase. Not having this valuable data could result in the deletion of keywords that assist in the buying process. eSearchVision’s Click Assist ensures that you never miss out on this information again.
How it works
Each report of the eSearchVision platform includes the option to assign a weighted conversion value for the last three keywords in the click path.
With this data, you can comfortably make bid changes knowing that all the keywords contributing to generating revenue are accounted for.
Key Benefits
- Accurately allocate your budget to all the keywords in the user’s click path
- Identify which generic keywords lead your users to your brand keywords
- Generate a true ROI at any level: by campaign; by adgroup; by keyword; or by order
