One of our key methodologies is our R.C.S. (Relevancy, Control, Scalability) process. To make life even easier for our clients, we have released our R.C.S Audit Tool. This tool enables our clients to take advantage of our unique optimization Best Practices directly on our platform by utilizing a combination of our campaign management expertise, our algorithmic knowledge and our advanced reporting analysis. Our audit tool provides our clients with an automatic analysis of their SEM campaigns, allowing them to maximize relevancy, control and profitability.
We provide three distinct audits for our clients’ benefits: editorial, environmental, and budget.
Editorial Audit
The editorial audit allows our clients to:
- Analyze the causes of sub-performing ad groups
- Identify recurring best performing ad structures and apply them to the entire campaign
- Delete low performing ads to improve ad group conversion rate
- Add new raw requests within the keyword listing
- Add negative keywords
Environmental Audit
The environmental audit allows our clients to:
- Exclude specific referrer sites performing below average
- Create placement targeting or themed campaigns
- Prioritize more efficiently by optimizing Tier One keywords
- Modify campaign structure for the benefit of top keywords
- And more!
Budget Audit
The budget audit allows our clients to:
- Effectively realign daily budgets caps across the search engines
- Achieve a higher overall ROI
- Find unused budgets to use for new “exploring” campaigns.
