Google recently announced and put into place two updates to its quality score algorithms and how ad rank is determined. While Google has said it does not anticipate the need for any immediate action, we wanted to take a deeper look at these changes and explore what they mean to your search engine marketing program.
The two Google updates are: More precise Quality Score calculation and Higher quality ads above the search results. We’ll take a look at both of these updates and how they will impact you, if at all.
Posted by esearchvision 