February 25, 2009
While Quality Score is complex calculation, understanding the fundamentals of this calculation can enable marketers to run cost-effective and profitable SEM campaigns. Unlike most advertisers focused on bids, eSearchVision has experienced great results when focusing first on Quality Score (QS). The days of “paying your way” to a high ad rank are long gone, and we now live in a world where relevancy is key.
This week starts a two-part series, entitled “Effectively Managing Quality Score,” in which we will cover an in-depth look at how Quality Score works (Part One) and how to effectively manage SEM campaigns to improve Quality Score (Part Two).
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eSearchVision General, paid search | Tagged: best practicies, esearchvision, quality score | 
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February 2, 2009
Google continued to dominate the industry with end-of-year results showing the search engine at 63.5 percent market share in the US, according to TechCrunch. Google continued to climb through 2008, while the other top tier engines remained relatively flat. With the number of search queries increased in 2008 from 2007, Google managed to capture the vast majority of these searches (90% of all growth).
While Google continues to lead in search queries, the article does point out that the growth are not necessarily new users, just more searchers per user.
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