As of June 1st, Microsoft has successfully soft-launched Bing.com as the new and improved Live Search. The big question becomes: how should advertisers react, if at all, and ensure that they are in prime position to reap the benefits of all the hype, praise, and the hefty $80 – $100 Million in branding efforts from Microsoft?
As the graph below from alexa.com indicates, Bing has generated a lot of interest in the first day of production, and this trend should continue for the short term. Incremental page views translate to incremental clicks and potentially sales.
Preliminary traffic trends for Bing.com
Advertisers should anticipate increased exposure on Bing and increase budgets accordingly on AdCenter. more on Bing…
Posted by eSearchVision 