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	<title>Comments on: Tug-of-War</title>
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	<link>http://blog.esearchvision.com/2009/10/02/tug-of-war/</link>
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		<title>By: Josh Krafchin</title>
		<link>http://blog.esearchvision.com/2009/10/02/tug-of-war/#comment-11</link>
		<dc:creator>Josh Krafchin</dc:creator>
		<pubDate>Tue, 15 Dec 2009 20:36:23 +0000</pubDate>
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		<description>Paul,

Exactly! Thanks for the comment, and know that you are not alone – this is something the vast majority of search programs are confronting. Beyond just the fact of the tug of war is the question of how much incremental revenue can be achieved for X% of ROI sacrifice. This is a really important discussion we are in the midst of, and I think it is one of the primary questions that we as online marketers are having to wrestle with.

Josh</description>
		<content:encoded><![CDATA[<p>Paul,</p>
<p>Exactly! Thanks for the comment, and know that you are not alone – this is something the vast majority of search programs are confronting. Beyond just the fact of the tug of war is the question of how much incremental revenue can be achieved for X% of ROI sacrifice. This is a really important discussion we are in the midst of, and I think it is one of the primary questions that we as online marketers are having to wrestle with.</p>
<p>Josh</p>
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		<title>By: pauldrago</title>
		<link>http://blog.esearchvision.com/2009/10/02/tug-of-war/#comment-10</link>
		<dc:creator>pauldrago</dc:creator>
		<pubDate>Tue, 10 Nov 2009 20:58:19 +0000</pubDate>
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		<description>Something we end up talking about just about every week. You should just copy and paste this to R&amp;G</description>
		<content:encoded><![CDATA[<p>Something we end up talking about just about every week. You should just copy and paste this to R&amp;G</p>
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