September 25, 2008
One of our key methodologies is our R.C.S. (Relevancy, Control, Scalability) process. To make life even easier for our clients, we have released our R.C.S Audit Tool. This tool enables our clients to take advantage of our unique optimization Best Practices directly on our platform by utilizing a combination of our campaign management expertise, our algorithmic knowledge and our advanced reporting analysis. Our audit tool provides our clients with an automatic analysis of their SEM campaigns, allowing them to maximize relevancy, control and profitability.
We provide three distinct audits for our clients’ benefits: editorial, environmental, and budget.
Read the rest of this entry »
Leave a Comment » | 
Product Release | Tagged: automated analysis, best practicies, Product Release, R.C.S. | 
Permalink
Posted by esearchvision
February 29, 2008
Gone are the days when cell phones were just used to make phone calls. Thanks to features like mobile web and mobile search, more and more people are using their mobile devices as their primary sources for information.
In order to stay abreast with the latest mobile search market features, eSearchVision would like to introduce Google Mobile Ad Management as our latest feature. Our clients will now have the ability to target their desired locations, mobile carriers, and even markup language.
With Mobile Ads, offer users the option to visit your site (mobile or regular), to call your listed number directly, or both!
Tap into the new emerging market and capture lower CPCs as an early adopter.
Read the rest of this entry »
Leave a Comment » | Mobile Ads, Product Release | Tagged: google, mobile, Mobile Ads, Product Release | Permalink
Posted by esearchvision
February 5, 2008
Most tracking systems assign conversion data to the last click. However, our studies show that up to 35% of users click through more than one keyword before converting. With eSearchVision’s innovative Click Assist feature, we take conversion tracking to a new level.
Going beyond monitoring behavior at just the keyword level, eSearchVision tracks unique user behavior, allowing our clients to understand what keyword path their customers’ use to result in a conversion.
Never miss out on identifying the path of keywords that lead to your final conversion. Easily assign a weighted amount to each keyword in the click path.
Read the rest of this entry »
Leave a Comment » | Product Release | Tagged: click assist, click path, Product Release, tracking | Permalink
Posted by esearchvision
