eSearchVision Official US blog » Product Release

Automated Campaign Analysis

esearchvision — Thu, 25 Sep 2008 22:54:29 +0000

One of our key methodologies is our R.C.S. (Relevancy, Control, Scalability) process. To make life even easier for our clients, we have released our R.C.S Audit Tool. This tool enables our clients to take advantage of our unique optimization Best Practices directly on our platform by utilizing a combination of our campaign management expertise, our algorithmic knowledge and our advanced reporting analysis. Our audit tool provides our clients with an automatic analysis of their SEM campaigns, allowing them to maximize relevancy, control and profitability.

We provide three distinct audits for our clients’ benefits: editorial, environmental, and budget.

Editorial Audit

The editorial audit allows our clients to:

Analyze the causes of sub-performing ad groups
Identify recurring best performing ad structures and apply them to the entire campaign
Delete low performing ads to improve ad group conversion rate
Add new raw requests within the keyword listing
Add negative keywords

Environmental Audit

The environmental audit allows our clients to:

Exclude specific referrer sites performing below average
Create placement targeting or themed campaigns
Prioritize more efficiently by optimizing Tier One keywords
Modify campaign structure for the benefit of top keywords
And more!

Budget Audit

The budget audit allows our clients to:

Effectively realign daily budgets caps across the search engines
Achieve a higher overall ROI
Find unused budgets to use for new “exploring” campaigns.

Tagged: automated analysis, best practicies, Product Release, R.C.S.

Mobile Ads now on eSearchVision

esearchvision — Fri, 29 Feb 2008 15:52:00 +0000

Gone are the days when cell phones were just used to make phone calls. Thanks to features like mobile web and mobile search, more and more people are using their mobile devices as their primary sources for information.

In order to stay abreast with the latest mobile search market features, eSearchVision would like to introduce Google Mobile Ad Management as our latest feature. Our clients will now have the ability to target their desired locations, mobile carriers, and even markup language.

With Mobile Ads, offer users the option to visit your site (mobile or regular), to call your listed number directly, or both!

Tap into the new emerging market and capture lower CPCs as an early adopter.

First Mover Advantage

enter a less competitive market, resulting in lower CPCs than the traditional search market arena
learn the mobile advertising landscape before your competitors
optimize your campaigns before the market is mature

How it works

We made it easy to create mobile ads directly on our platform. Build your mobile ad, define your mobile target options and choose your click-to-call options all on one screen!

Our tracking system is fully compatible with mobile ads so our clients can take advantage of our traditional report suite to review their mobile ad performance.

Key Benefits

Expand your reach in a market growing an estimated 120% this year
Benefit from direct contact with your prospects with click-to-call options
Appear on Google’s Mobile Search, Search Partner, and Content Networks
Great for sports, entertainment, travel, social networking or communication

Track and Analyze more than the last click

esearchvision — Tue, 05 Feb 2008 22:33:42 +0000

Most tracking systems assign conversion data to the last click. However, our studies show that up to 35% of users click through more than one keyword before converting. With eSearchVision’s innovative Click Assist feature, we take conversion tracking to a new level.

Going beyond monitoring behavior at just the keyword level, eSearchVision tracks unique user behavior, allowing our clients to understand what keyword path their customers’ use to result in a conversion.

Never miss out on identifying the path of keywords that lead to your final conversion. Easily assign a weighted amount to each keyword in the click path.

Why it is important?

Between 15 – 35 % of users click through more than one keyword before making a purchase. Not having this valuable data could result in the deletion of keywords that assist in the buying process. eSearchVision’s Click Assist ensures that you never miss out on this information again.

How it works

Each report of the eSearchVision platform includes the option to assign a weighted conversion value for the last three keywords in the click path.

With this data, you can comfortably make bid changes knowing that all the keywords contributing to generating revenue are accounted for.

Key Benefits

Accurately allocate your budget to all the keywords in the user’s click path
Identify which generic keywords lead your users to your brand keywords
Generate a true ROI at any level: by campaign; by adgroup; by keyword; or by order