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The Search for Great Account Managers

March 1, 2010

In a dynamic industry full of young talent and raw ambition, we’re in constant search for great account managers. So what makes a great account manager and what skills and attributes does such a person possess? As someone who’s hired and trained account managers for a while, I have a few thoughts on this topic.

The responsibilities of an account manager will differ from company to company so I first need to define my expectations of an account manager in the search industry. At its highest level, the role of an account manager is to keep both the client and the agency happy with an account, focusing not only on their client relationships but also maintaining excellent internal relationships with all those who touch their account. For relationships to be successful they need to be built on solid business grounds and that means profit for both sides. Read the rest of this entry »

Leave a Comment » | SEM, eSearchVision General, paid search, search engine marketing | Tagged: account management, esearchvision, online marketing, PPC, SEM | Permalink
Posted by esearchvision


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