March 1, 2010
In a dynamic industry full of young talent and raw ambition, we’re in constant search for great account managers. So what makes a great account manager and what skills and attributes does such a person possess? As someone who’s hired and trained account managers for a while, I have a few thoughts on this topic.
The responsibilities of an account manager will differ from company to company so I first need to define my expectations of an account manager in the search industry. At its highest level, the role of an account manager is to keep both the client and the agency happy with an account, focusing not only on their client relationships but also maintaining excellent internal relationships with all those who touch their account. For relationships to be successful they need to be built on solid business grounds and that means profit for both sides. Read the rest of this entry »
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SEM, eSearchVision General, paid search, search engine marketing | Tagged: account management, esearchvision, online marketing, PPC, SEM | 
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Posted by esearchvision
January 20, 2010
Why pay for clicks when you can get them for free?
This question often comes up when facing relatively inexperienced advertisers deciding between PPC and SEO. While I cannot refute any argument based solely on this logic (organic clicks are free and paid clicks are not), I can make a case for PPC even when SEO is at its best – which certainly is not the case for the majority of sites out there.
There are three distinct advantages that paid listings have over organic listings, and as a result these are the three most compelling arguments for integration of SEM into any marketing scheme:
1. If you don’t use SEM, your competition will poach your traffic. Read the rest of this entry »
Leave a Comment » | SEM, Trends, paid search, search engine marketing | Tagged: marketing, online marketing, paid search, PPC, query, SEM, SEO, Trends | Permalink
Posted by esearchvision
